Wolfgang Mock is a family company. By “family”, we don’t mean “sharing blood lines”, we mean sharing values and being thoroughly comfortable around one another. As such, we’re concerned about every generation, and we’re dedicated to helping each other make the most of our time on this Earth. That means taking care to live well and includes paying attention to the food we eat.
WHAT ARE WE DEVELOPING OUR STRENGTHS FOR?
We’ve given ourselves the mission of “seeing a grain mill placed in every kitchen” over the next 20 years. That’s in a world in which today 99 % percent of all grains are industrially milled. So as we go about our work, we’re aiming to learn, understand, and communicate all the benefits of just-in-time milling.
WHY DO WE DO WHAT WE DO?
Learning to recognize, differentiate, appreciate, process, and savor nature’s plethora of grains is eye-opening and empowering. It will allow people to make informed choices in choosing them, based on nutritive composition, flavor profile, and baking characteristics. It always fills us with joy when, after giving just-in-time milling a try, a baker tells us, “Now I understand what flour is.”